Getting Started: Branding and Marketing Tips for Extractors

The cannabis extraction business nets a more refined and potent product, so extractors need a branding and marketing strategy with an influence to match. Cannabis marketing can amplify your messaging and attract a loyal consumer base. A strong cannabis brand identity lets cannabis consumers know you are a trusted source that informs and entertains with…

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What to do with Your Hemp and Cannabis Trim

cannabis but with fan leaves and sugar leaves

You probably have a plan for your cannabis and hemp trimmings. But how do you know if you’re getting the most cannabinoids out of your trim? Or the most profit out of those cannabinoids? If you’re reconsidering what to do with your trim, this blog has a few new ideas and quick tips on how…

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State-Mandated Moisture Testing for Cannabis and Hemp

Nobody likes to fail tests — especially not when flunking them costs you thousands of dollars. Yet failed pathogen tests cost cannabis and hemp growers millions in damages every year. The leading cause of those hot tests? Surprisingly, it’s moisture. Moisture is the root cause of many pathogens. Microorganisms (like bacteria) and fungi (like mold…

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