Getting Started: Branding and Marketing Tips for Extractors

The cannabis extraction business nets a more refined and potent product, so extractors need a branding and marketing strategy with an influence to match. Cannabis marketing can amplify your messaging and attract a loyal consumer base. A strong cannabis brand identity lets cannabis consumers know you are a trusted source that informs and entertains with…

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State-Mandated Moisture Testing for Cannabis and Hemp

Nobody likes to fail tests — especially not when flunking them costs you thousands of dollars. Yet failed pathogen tests cost cannabis and hemp growers millions in damages every year. The leading cause of those hot tests? Surprisingly, it’s moisture. Moisture is the root cause of many pathogens. Microorganisms (like bacteria) and fungi (like mold…

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When and How to Harvest Cannabis for Maximum Trichome Retention

For optimal trichome retention and a highly potent product, you need to know when and how to harvest cannabis. The appearance of trichomes and pistils helps you determine when to harvest. Additionally, the selection and combination of your trimming methods will determine how well you retain trichomes during and after the harvesting process. Trichomes are…

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